The 'Genrad' brandname was introduced in 1933 and lasted until 1933.
Genrad was manufactured by General Radio Ltd,
they were distributed by General Radio Ltd.
Currently there are 2 documented models.
Genrad was the house brand of General Radio Ltd in Main South Rd, Auckland. Advertising of the brand began in ernest in mid-1933 but seems to have disappeared by the end of the same year.
There must have been quite a number sold, as Genrad radios popped up regularly in for sale columns right across the country for many years afterwards - but its unknown what became of the company after the initial burst of sales in 1933.
| IMAGE | YEAR | MODEL CODE |
|---|---|---|
 | 1933 | Genrad model 634 |
 | 1933 | Genrad Compact 6 |
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