PACIFIC

'In A Sphere Of Its Own'

Pacific was manufactured by Radio Corporation of New Zealand Ltd, they were distributed by Pacific Radio Co.. Currently there are 26 documented models.

NOTE: There are two distinct uses of 'Pacific' as a brand.  Originally the brand was owned by the Pacific Radio Company Ltd in Wellington and from around 1940 the brand was taken over by Akrad Radio Ltd in Waihi.  If the dial is a peephole, arc-shaped or round then it is most likely an original Pacific set - otherwise its likely an Akrad Pacific.

Pacific Radio Ltd was formed in 1933 in Wellington at the same time as Courtenay Radio Ltd.  This appears to have been a break-up of the Stewart Hardware Company that had previously been selling Courtenay radios made by Radio Corporation of New Zealand.  Pacific Radio was most likely formed by one of the executives of Stewart Hardware.  Of note, around the same time as this occurred Radio Corp moved into the Stewart Hardware building.

Pacific sets were said to be built as special runs by Radio Corp, and then as standard RNZ chassis models with Pacific badges and dials fitted in 1936 and '37 at which point RNZ ceased manufacturing private brand sets in order to focus on manufacturing their own newly-minted Columbus brand. 

Some time around this point the owner of Pacific Radio is said to have died, and the brand disappeared briefly before being picked up by Akrad Radio.

Early Pacific sets were known for their art-deco styling, although later sets became quite run-of-the-mill using standard cabinet designs.

Steve of the New Zealand Vintage Radio Project compiled a short video on the history of Pacific Radio Co. Ltd as part of a restoration series on the model 107.

26 Documented Pacific Models
IMAGEYEAR MODEL CODE VALVES BANDS
1933 Pacific model 106 6  Broadcast 
1933 Pacific model 140 7  Broadcast 
1933 Pacific 6BS 6  Broadcast 
1934 Pacific model 105 5  Broadcast 
1934 Pacific model 106 'Drake' 6  Broadcast 
1934 Pacific model 107 'Twin Arc Dial' 7  Broadcast 
1935 Pacific model 15 5  Broadcast 
1935 Pacific model 15 5  Broadcast 
1935 Pacific 6 Valve Dual Wave 5, 6 or 7  Dual Wave 
1935 Pacific 7 Valve Dual Wave 7  Dual Wave 
1935 Pacific Burleigh 5, 6 or 7  Dual Wave 
1935 Pacific Carmen 5, 6 or 7  Dual Wave 
1935 Pacific Drake 5, 6 or 7  Dual Wave 
1935 Pacific Elite 5, 6 or 7  Dual Wave 
1935 Pacific Elizabeth 5, 6 or 7  Dual Wave 
1935 Pacific Leicester 5, 6 or 7  Dual Wave 
1935 Pacific Nottingham 5, 6 or 7  Dual Wave 
1935 Pacific Raleigh 5, 6 or 7  Dual Wave 
1935 Pacific Sherwood 5, 6 or 7  Dual Wave 
1936 Pacific model 18 6 (+ eye on some)  Dual Wave 
1936 Pacific model 21 6  Dual Wave 
1936 Pacific model 33 'Nottingham Series 2' 8  All Wave 
1936 Pacific model 33 'Salisbury' 8  All Wave 
1937 Pacific model 24 5 + eye  Broadcast 
1937 Pacific model 25 5 (+ eye on some)  Dual Wave 
1937 Pacific model 38 'Spiral Dial' 6 + eye  All Wave