Philco was one of the worlds largest radio brands. Based in Philadelphia USA it had its start as the Helios Electric Company and produced carbon-arc lamps until 1904. In 1906 the company reinvented itself as the Philadelphia Storage Battery Company and made, as the name suggests, batteries - initially for electric vehicles and then for radios as the industry started to grow. A few years later they began a line of battery eliminators to run radios from household power outlets.
The Philco brand appeared in 1919, although they did not begin production of radios until 1926 - but within 4 years they were the largest manufacturer of such in the U.S..
Philco had been imported and distributed in New Zealand by Chas Begg from 1929, although import restrictions in 1937 meant that only the chassis was imported and fitted to locally manufactured cabinets. By 1939 Dominion Radio & Electrical Corp. had been set up in Auckland to produce Philco sets for the NZ market.
The Philco Tropic range from around the WW2 era had chrome plated chassis' similar to overseas models but this costly process gave way to blue paint some time after the war ended.
Model numbers generally (with the exception of some models from the early-mid 1940's) did not follow the American style of starting the model numbers with the year (eg: 41-722) and while they started off looking very much like their American cousins they slowly drifted further and further from any similarity.
Philco continued to be a leading brand in the NZ marketplace until the early 60's when, due to the parent company being sold off to Ford, the ties between the NZ manufacturers (DRECO) and Philco USA were severed, and DRECO introduced the Majestic brand to replace it.
|1939||Philco Tropic 'Information'|
|1941||Philco model 147|
|1941||Philco model 722 'Tropic'|
|1943||Philco model 760|
|1946ish||Philco model 656|
|1947||Philco model 732|
|1948||Philco model 200|
|1948||Philco 350A 'Bread Bin'|
|1949||Philco model 201|
|1949||Philco model 733|
|1950||Philco model 202|
|1952||Philco model 354 'Bread Bin'|
|1953||Philco model 1255 'Tablegram'|
|1953||Philco model 401 'Nevada'|
|1954||Philco model 804 'Alarm Clock Radio'|
|1955||Philco model 552 'Radiogram'|