SELECTRA

The 'Selectra' radio brand was introduced in NZ in 1927 and lasted until 1930.

Selectra was manufactured by Selectra Radio Ltd, they had various distributors. Currently there are 4 documented models.

NZ Herald, 28 Feb 1925

 

Seen throughout 1926

First 'Selectra' advert seen - NZ Herald, 18 November 1926

 

NZ Herald, 2 April 1927

 

Selectra Radio formed, purchasing Associated Agencies in the process

Auckland Star, 23 October 1928

 

And Associated Agencies in liquidation one month later

NZ Herald, 29 November 1928

 

Auckland Star, 28 August 1929

 

Auckland Star, 25 February 1930

4 Documented Selectra Models
IMAGEYEAR MODEL CODE VALVES BANDS
1926 Selectra 5V 5
1926 Selectra 6V 6
1927 Selectra 8V_AW 8
1929 Selectra 3V_regen 3